Zera Product

Launch

We worked with P&G Ventures to launch a new innovation in food recycling that crushed its Indiegogo funding goals. 
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Overview
Creable Studio, one of P&G Ventures’s agencies hired us to produce video and still collateral for ‘Zera’, a new food recycler product that they were developing with Whirlpool. The goal was to create a mock commercial and print stills to be used on Indiegogo and on their website for pre-sales of the machines. Our creative focused on highlighting the machine’s user-friendly features, such as the plant-based additive pack that turns food waste into fertilizer, as well as the machine’s completely odorless process.
827%
Funded on Indiegogo
+550k
Funding Raised
Fanology

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