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Self Esteem tasked Fanology with helping introduce their storied clothing brand to a new generation of consumers.
With 3 in 5 teenage girls reporting feeling persistently sad and hopeless (up 60% from 2011), Fanology developed a social media strategy designed to support the youth of today. We created an in-house team of Gen Z creators (aka Z-Team) to help us build an inclusive community while helping fans find self-esteem in every aspect of their lives. We activated TikTok and Instagram to help drive engagement and sales of the brand's unique Y2K vintage finds.
Brand Impressions
Vintage Shop Engagements
Increase in Sales
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