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Super73 tasked Fanology with helping to increase revenue and boost sales of their R, RX, S2, S1, Z and ZX e-bikes during the unprecedented global pandemic.
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Overview
Fanology started by devising a robust digital and email marketing strategy that mapped out the prospective customer’s journey. We then identified core fans who were most likely to convert and then turned up the volume to expand our audience reach far and wide. We deployed and tested relevant, story-driven content to help push the target consumers down the sales funnel. Our highly targeted ads delivered unparalleled ROAS (Return on Ad Spend) figures across Google, Snapchat, TikTok, Instagram, Pinterest and Facebook.
105%
Increase in Revenue
18%
Increase in Sales
56%
Increase in ROAS
$20 return for every dollar spent on ads
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