We had two goals for our work with SeriesFest, a four-day festival celebrating the art of independent television series creation. First, we were focused on raising the awareness of SeriesFest targeting the entertainment industry in LA, NY, and Chicago. We were also charged with driving ticket sales specifically to TV enthusiasts in the greater Denver area. Our approach included the real-time content creation of 12 videos that were a combination of Facebook Live conversations with creators including Morgan Spurlock and Common and live stream video of panels and screenings with NBC, CNN, and other media outlets.