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It wasn't the luck of the Irish that was responsible for Shay Mitchell's wildly successful influencer campaign for Tourism Ireland - it was us.
Fanology teamed with Pretty Little Liars star Shay Mitchell, Failte Ireland, and the Adventure Travel Trade Association to launch a campaign aimed at promoting Irish tourism. Throughout her six-day trip, Shay and a friend participated in a plethora of activities including surfing, biking, kayaking and even a mud run. She published daily social content and blog updates to her millions of fans. Upon her return, Shay then offered one of her fans the opportunity to win an all expense paid vacation to Ireland.
Positive Brand Sentiment
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